Predominantly, Roblox, through Roblox Studio, provides free access to the tools and platforms that allow third-party developers to create experiences on the platform for players to enjoy and consume. Roblox is keen on building a strong brand name for itself in the gaming world, just like YouTube has made its name for video content, Google and Facebook for social media, to quote a few relevant examples. Robux, along with the subscription service called Roblox Premium, generates the bulk of the company’s revenues. The platform is free to join, but players have the option to enhance their experiences in these worlds through in-game purchases with a currency called Robux ($0.0035 = 1 Robux). The free-to-play game and developer platform, especially popular with children (over 50% of its users are under age 13), allow players to create their own avatar and participate in different games, worlds and experiences. Roblox is a highly popular online gaming platform with more than 42 million active users. However, Roblox is making a push to attract older audiences as well.

The San Mateo, California-based company is ranked as one of the top online entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent. The company went public in March 2021 via a direct listing on the New York Stock Exchange. Founded in 2004 by David Baszucki and Erik Cassel and released in 2006, the platform hosts user-created games of multiple genres coded in the programming language Lua. It allows users to develop and play games created by other users.Īll the online games on the platform are built by members of the Roblox community for members of the Roblox community using Roblox Studio, the platform’s proprietary game-development tool.įurthermore, users can create their own avatars, with the option of customizing their avatars by purchasing Robux, the platform’s digital currency. Roblox Corporation is an online game platform and game creation system that brings players and developers together to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds.

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